They say the eyes are the window to the soul — and we took that to heart (and wardrobe). For this vintage thrift concept, we imagined a brand where every piece tells a story and every customer sees a version of themselves that feels real — not recycled trends.

The identity centers around our eyeball mascot (Ira) who’s always got a look — sometimes dapper, sometimes quirky, always soulful. From storefront signage to swing tags, we wanted the entire experience to see you back.

This is vintage with vision.
No fast fashion. No fads.
Just soul.